We always, always recommend that a professionally qualified proof reader does this for you. And we always, always recommend that it’s someone outside of the current book project team. Why? Because we can all become ‘immune’ to our choice of words, language, mistakes and grammatical mistakes. There’s nothing worse than being the proud author of your book, to then have someone say ‘there’s a typo on page 4’. Being a proud Author means not leaving silly mistakes to chance or to the friend with an eye for detail who does it s a favour, for a cheap price or for free.
6 Time Away
Once your book is written and before you pay for editing, typesetting or proof-reading, take some time away. Most of our authors want to make changes after the book has been typeset. In some instances, total re-writes of chapters and insertions of things missed the first time around. These types of substantial changes won’t be covered in the usual ‘3 rounds of edits’ and that’s because once a book has been ‘typeset’ those substantial changes will take hours rather than minutes. When you spend time away from your finished book and then go back to it, before it’s typeset, you will in all likelihood want to make changes. Taking time away will save you money from the expense of having it all re-typeset. Your book will also be better for you having had time away. In our experience there are always changes that an author wants to make and in most of those instances, those changes have been substantial.
7 Talk To Your Ideal Reader and Your Book Audience
It’s never too early to start talking about your book project. We have seen authors who announce very proudly to the world, ‘Here’s my book!’. In most instances, the answer at that point is ‘So What?’. A journalist will say that if you tell them you’ve written a book. The ‘back story’ is so important as that’s what will help you to build up your audience, before your book is published. Any PR specialist will tell you that launching a book cold without any prior forethought or strategy will mean no or few sales. It’s worth setting our your Marketing strategy as soon as you start writing your book and we can help you with that. We can help you with PR if you’ve got a budget set aside for it. Let your ideal reader, your book audience, you ‘tribe’ or your ‘fan’ club know what you are writing about but also let them know the ‘what’s in it for them’?
Why would they want to buy it and read it?
What’s so good about your book?
How will it help them and how will they benefit?
Marketing doesn’t have to be over-complicated, over-expensive and over the top.
Talk about your book ‘Why?’ as soon as you have the idea, as soon as you commit to writing it and let them know the answer to the WIIFM question (What’s In It For Me?).
Invite questions, comments, ideas and suggestions and include them in the journey.
For those fans who are loyal to you, who support you and for those who have helped you along the way, you can consider offering a substantial discount on the price of the finished book as well as a gift of them being the first to receive a signed and personalised copy.