As a business owner, you have plenty of expertise. You might be a specialist who has a deep knowledge of a given subject. It may be that those around you have ‘picked your brains’ for years.
If you are used to writing ‘Course Objectives’ when designing training for your customers, then you could write your book, alongside that process. Each of your Course Objectives will be a Chapter Heading and underneath each of those headings, you can add in all of the detail that you won’t necessarily cover in your course.
When you deliver training to employees, you may have asked each of the course delegates what they will want to have achieved by the end of the course. The answer to each of those questions will provide valuable content for your book. This is because your delegates will be identifying the problems and challenges that they are facing, that you can help with.
At the end of every course, you may have gathered many post-course evaluation questionnaires. The feedback on those questionnaires can help you to determine what is the most important content for your Subject Matter Book.
If you are the ‘Go To’ person for common, repeated problems then whenever you have helped the employee or delegate to solve those problems, this is the expertise that can go into your subject matter book.