Pre-Launch Planning

Book Completion 95%

Plan For Success

One of the BIGGEST mistakes we see on a regular basis from aspiring authors, is the almost total lack of awareness from them that the book they are creating is a PRODUCT, and should have a business plan to go with it.

Not everyone wants their book to be a commercial success – but it always helps make the process much more rewarding and smooth if you can achieve some sales from it at launch and in the first year.

There are four key areas for book launch success, that we will help you to get right…

Your Route To Market

Your book is a product, and needs to find its ideal place to be sold, on the best commercial terms. In ‘business speak’, this is known as the ‘route to market’. Where are you going to sell your book?

  • Independent Book Stores?
  • Literature Distributors?
  • Via E-Commerce Website?
  • Amazon?

You’re going to need to figure out your pricing strategy, your stock policy for those taking on your books, and where you direct all sales enquiries towards.

Digital Infrastructure

When it comes to promoting and marketing your book, communicating with clients digitally, and retailing your products online, you’re going to need to set up the digital infrastructure to handle all of this.

This is simple enough to achieve if you know how, but highly challenging if you do not. You’ll need things like the following:

  • A website.
  • Social media channels.
  • An email address.
  • Marketplace sales accounts. (Amazon, Ebay etc.)

This is not an exhaustive list, nor is it absolutely relevant to everyone – but these items are typically required to achieve promotional capability and sales for ANY product.

Promotional Content

People will need to know what your book is about, why they should buy it, and who you are as an author. So how do you communicate these things?

  • Social media content.
  • Blog content.
  • Podcasts.
  • Webinars.
  • Interviews. (Written / Video)
  • Leaflets.
  • Personal pitch.

There are so many types of content, with so many different purposes that you can cater for, it’s important to have a clear strategy to ensure you dont waste your efforts.

Press Relations & Influencing

The media is an unpredictable and difficult to access medium for generating interest in your book. How do you get journalists, editors, bloggers and independent broadcasters of all kinds interested in talking to you?

We have the connections and resources needed to help you get the profile for your work that you deserve, and the knowledge of where to direct this.